Welcome to East Hills Company's official page! East Hills was started by two best friends, Harrison Kincaid and Ethan Wilson. We knew we wanted to create apparel inspired by having a good time with friends, a love for dogs and America, and going on adventures.

After brainstorming, we created East Hills in 2020 and began making simple, classic products. Ethan and his wife, Rachel Wilson, currently live in St. Mary's, GA while he is a member of the United States Navy at King's Bay Naval Submarine base. They will be moving back to Knoxville at the end of 2020, while Ethan embarks on a new adventure to attend the University of Tennessee. Rachel graduated from the University of Tennessee from the School of Interior Architecture and brings all of our ideas to life. Harrison and his wife Ashleigh Kincaid live in Powell,TN, while Ashleigh is a teacher and Harrison is an operations manager for a commercial floor cleaning company. Ashleigh tends to keep the team in-line, while Harrison handles the operations and logistics. 

Our brand name comes from the Great Smoky mountains, part of the Appalachian mountain chain, and the first letters of our names East (Ethan) Hills (Harrison). To pay tribute to our roots, we include touches of orange to show our love for the University of Tennessee, and mountains to portray the views we have here in East Tennessee. 

East Hills vision is to produce apparel for people who value friendship and a love of their hometown. There are amazing brands of clothing out there with simple designs, but nothing spoke directly to us. We envision a brand that is equally tells a story and inspires adventure.